Desiree Perez has been vital to the revitalization of Tidal. Anyone that has seen the work that she is doing is well aware of the progress that she has made. Based on crunchbase.com, there is no mistaking that she is one of the best when it comes to negotiating contracts and crunching numbers. This has been the buzz on the internet about all of the work that she has done in getting more artists to get involved with the exclusive content that has been linked to Tidal.
Customers that love new music that can’t be found anywhere else will have Desiree Perez to thank for this. She is the one that helped Jay-Z realize that he could not simply buy a music streaming service and assume that it would lure customers just because of his fame. Jay-Z, at best, is a retired rapper that has a catalog that is outdated. This would not be enough star power for him to lure millions of people away from Spotify.
He is also married to Beyoncé, and that definitely gives him an edge on the competition, but this alone would still not be enough for him to build a solid music streaming service that would cater to a diverse crowd. Desiree Perez knew that Jay-Z would need to have something that was completely different from everything else that was out there. That is the reason that she decided to help Jay-Z navigate his way through music streaming and give him the insight he needed for a streaming service that would attract people from all walks of life. Desiree has evidently done this with success because even Sprint has made a conscious decision to invest in Tidal. Learn more.
Desiree Perez knows that it would take something that was different about Tidal that could not be found anywhere else. Go here on hitsdailydouble.com.
Follow her on https://twitter.com/desireeperez01.