As an individual, it might be acceptable to say that you do not care what people think. People can be judgmental and they will form opinions for little to no reason other than their own personal biases. But as a brand and a company, you will need to care what people think. Without a Reputation Defender review, negative reviews and stigmas will stick to a company like a foul odor. People can turn on businesses quickly, as soon as they hear something slightly distasteful about the organization. That is why the article titled The First Impression Counts, Pull Out the Stops argued that it is necessary to use online reputation management tactics to establish your brand quickly.
Engaging With The Community
If you leave a negative review of a company, you might think that you just dropped your insight into a black hole. There was no engagement and it does not seem that the business cares about what you had to say. Many people can be frustrated by this. On the other hand, companies that have a high engagement rate are likely to get positive feedback. That is why Facebook has the feature that allows users to see how likely it is for a certain page to respond. If you want to establish your online reputation, then you will have to spend time engaging online. Some companies even hire somebody to operate all of their social media accounts.
A Display of Integrity
Consumers like to know that businesses are not operated by robots. You are a human being who possesses empathy and ethical guidelines. Show them that. If you see something like hate speech or racism on your page, let everyone know that there is no room for that here. Delete those comments and possibly ban that user. Let them know that freedom of speech does not allow them to abuse others.
The most successful entrepreneurs are those who know who they are as individuals and can display that personality to their consumers. People want to engage with more than a business. They want to know that they are talking to a real person.