Fabletics – Quality Products, Affordable Price

Big e-commerce companies like Amazon are threatened by start-up fashion brand Fabletics, which was launched in the year 2012. The company in just a few years has been touching annual revenue of more than $250 million, and its workforce has increased from just a handful to over 1.500 employees in the last few years. Fabletics offers a broad range of active wear and athleisure products and gears for women, and the best part is that the company is known to keep the price low and quality high. There is hardly any big brand in the market that offers athleisure products at the cost in which Fabletics offers its products.

Moreover, Fabletics follows a subscription based business model that ensures that the customers remain with the brand, and which also helps the customers get huge discounts and a variety of other perks. It is a win-win situation for the company as well as the customers. At present, Fabletics has over 1.2 million customers, and its customer base is increasing at the rate of over thirty percent each year. The co-owner of Kate Hudson says that one of the reasons why the company has been able to meet the expectations of its clients at such consistent pace is because the enterprise uses the sales, marketing, and user data to provide customers what they are looking for.

The company uses technology in an integrated manner for its strategy building and decision making. It helps in making the right choice, whether it is a business decision or a creative process. The company has over a 1,500 employees, and close to 1,000 of these employees are dedicated to providing customers with attentive and responsive customer service. Fabletics has recently started opening stores across the nation, and presently has 18 physical stores. The reverse showroom technique implemented successfully by Fabletics is also one of the reasons why the company has been able to keep its customers.

It has helped in ensuring that it does not lose its customers to the competition, and continues to grow at a steady pace. The company takes special care of its customers and offers a broad range of offers from time to time, irrespective of whether it is VIP member or a guest on the site. The company has a vast collection of quality athleisure products to choose from. The customers looking to buy athleisure products from Fabletics must not forget to take the Lifestyle Quiz at its site.

Kate Hudson’s Line of Clothing Fabletics is Taking on Amazon in a New Way

Making a dent in the modern fashion industry is no easy feat! Especially when you consider that the marketing super giant Amazon is cornering a good 20% of the the fashion e-commerce market. But that hasn’t stopped Kate Hudson and her exciting Fabletics line of fashion clothing and accessories from growing into a $250 million dollar enterprise within three short years.

 

How Was this Marketing Feat Accomplished?

 

Fabletics has taken a modern and intuitive approach to the “active wear” movement and offers their fine products as part of a subscription mechanic to distribute their products. It works simply enough, customers choose to like the brand for it’s inspirational advantages to achieving health and fitness aspirations. With a little more confidence and the convenience of an exclusive membership to the e-commerce system the dynamic combination is very potent.

 

There was a time when high prices and top quality items were the distinguishing factors in a leading brand of clothing and accessories. But economics has shifted greatly and this combination of price for quality is no longer enough to maintain a competitive edge in the e-commerce market. Now the more important factors are customer service and experience, brand recognition, creative designs and exclusive content. These characteristics are what Fabletics uses to gain a traction and provide value to today’s modern consumers.

 

What’s the Big Secret?

 

According to Gregg Throgmartin, the general manager at Fabletics, it’s all about reaching the modern and reinvented image of what a modern “High-value Brand” should achieve and provide to their customers. Our membership policy allows us to open personalized services and fashion choices that are on the mark with current trends. Furthermore, we can offer all this at half the price you could find them elsewhere on the market. Then there is the magic of “Reverse Showrooming”…

 

What is “Reverse Showrooming”?

 

While many other trendy fashion suppliers are being killed in the showroom, where interested clients find what they like and then go off to find a cheaper option somewhere else. At Fabletics This tendency has been flipped around due to their unique way of starting up the business. Instead of losing out in the showroom, they have turned it into one of their strongest assets.

 

Instead of shooting high with the popular store front option, they went slower and took the time to cultivate a following of interested consumers. This was done with events and other sign on activities. As a result, more than 30% of the customers who do their shopping with the physical location are already members, and another 25% will be members as soon as they leave the store.

 

Now when a customer tries on a specific item of clothing, it appears in their online shopping cart. Fabletics is not so concerned with where the purchases are made. This is because retail is just another example of their exemplary customer service.

 

 

In Conclusion — the e-commerce giants are huge and their power is ponderous. But as you can see, it is the little innovations and good ideas for improved customers service and brilliant industry insights that can flip the board in favor of the little guy.

Fabletics Takes A Chunk Of The Online Subscription Fashion Market

Fabletics is an online subscription e-commerce fashion site created by actress Kate Hudson and the team at JustFab that includes Adam Goldenberg and Don Ressler. Fabletics is succeeding in an industry that has traditionally been dominated by Amazon. While Amazon controls a major chunk of the ecommerce fashion market, Fabletics is making its presence felt. Since its founding three years ago the company has done more than $250 million in business with its aspirational brand that combines convenience with high quality, stylish clothing and a rapidly growing membership.

 

The team at Fabletics has created its own high value brand metrics. Sales of the activewear the company offers through its subscription mechanic is bolstered by innovative last mile service, exclusive designs, brand recognition and an excellent customer experience specifically tailored for the modern consumer. And the company’s strategy and positioning is already paying big dividends. It has led to Fabletics opening physical stores throughout the United States with plans to open as many as 100 stores over the next 5 years. It’s enough to give Amazon pause.

 

Founded in 2013, Fabletics offers a athletic wear, dresses and swimsuits in a wide range of styles and sizes. The company increases membership through pop-up stores and uses online trends and analytics to stock local stores. And the strategy has worked. Fabletics has shown a consistent 35% a year increase over the past three years.

Membership is free and each month members receive new clothing from which to choose. The clothing choices is based on the members previously expressed preferences combined with the recommendations of the company’s fashion experts.

 

Fabletics offers personalized outfits based on the member’s workout and lifestyle preferences. The versatile clothing in the Fabletics line is perfect for work, play or a night out on the town. It’s designed to inspire people to be active and ‘Live Your Passion’ regardless of their fitness level. The clothing is very comfortable, looks great, can fit into any budget and makes people feel wonderful. That has helped the Fabletics brand to develop an international memberships that’s millions strong.

 

The company even does their physical stores differently. They encourage browsing online and “reverse showrooming” as ways to build relationships with consumers. To better understand the local markets Fabletics hosts events and activities. This results in the majority of people visiting the stores already being members or signing up immediately. The company also uses data collected online to stock local stores with the clothing options their members prefer and tweak them as styles and tastes change. This helps to increase customer satisfaction.

 

While adding new ranges and constantly doing subtle test the company is able to grow because of its accessibility and the culture it’s created. It’s a balance of consumer education, lifestyle and an incredible customer experience. Plus the team at Fabletics is data-aware, nimble, uses fast purchase options, smart distribution, and innovative membership programs. It’s a delicate balance of art and science designed to create the perfect customer experience online and in the stores.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

“WEN by Chaz – Where Beautiful Hair is Always Fashionable”

There is something about a woman who has luxurious hair, it makes them look polish and improve their overall appearance. A lot of ladies will do anything to accomplish this goal, even using products with ingredients that are not good for their hair or health.

Many of the conditioners and shampoos on the market today have destructive substances such as parabens, phthalates, formaldehyde, coal tar-based colorings and more. Placing elements with carcinogenic tendency on your scalp is not a good idea. This leads to the question, “How can I get great looking hair without the hazardous chemicals, detergents and dyes?” Well, the answer is WEN by Chaz.

Wen by Chaz offers the solution with a product line that caters to beautiful hair. This includes:

* Cleansing Conditioner – This famous conditioner can replace the need for shampoo, leave-in conditioner, deep conditioner, detangler as well as regular conditioner. It provides manageability, softness and shine, while thoroughly cleaning the strands of hair.

* Nourishing Mousse – Provides a firm hold without alcohol, so your styles are long-lasting.

* Anti-Frizz Styling Cream – When the weather is humid, your hair can turn into a puffy mess. This styling cream will make sure that does not happen by defining the hair.

* Straightening Smoothing Gloss – This gloss can bring life back to your hair, making it shiny without it feeling sticky or flaking.

* Replenishing Treatment Mist – If your hair needs to be revitalized between washings, the treatment mist is able to improve the look of your hair and add volume.

Chaz Dean (http://chazdean.com/) is an accomplished photographer, but is noted more for WEN, the fantastic product line he has created for women’s hair. All of the items are made with botanicals, herbs, and natural extracts, which will result in lovely, full and glamorous heads of hair.

For more product information, visit Wen.com. More hair care tips available on the official Wen Facebook page.

Fabulous Fabletics

Finding good clothes to wear when you work out used to be almost impossible. You want them to be comfortable, easy to move in but also attractive. The Fabletic line is all three. Kate Hudson has always been passionate about her own health. With the Fabletics line she is sharing that love with other women as she passes along the apparel that she’s always liked to wear herself while working on that enviable body. Each piece is easy to move in, and is made from breathable material so that you can be sure to get the most from your workouts. Hudson has made keeping fit a priority in her life and if it’s one for you too, you will love wearing the Fabletics line as much as she loves designing it.

 

Fabletics began in 2013 and ever since, each year the sales has increased as women who try the outfits share their experiences with others. Outfits vary from solid colors, splashy patters and interchangeable pieces that work for running, yoga and a workout at the gym. If you’ve ever admired Hudsons style now is your chance to get it for yourself in an affordable, easy way to shop with new pieces you can add to your collection each month. From crop tops to long sleeve options and leggings, Fabletics even manages to takes the stress out of shopping the racks by delivering exciting pre-selected coordinating outfits right to your front door. With a subscription service that selects items just for you, in your size, and send them right to your home it’s just one less thing you have to worry about that frees up more time for your workout.

 

No matter how you choose to get your workout, whether it’s from sweating at the gym, training for a marathon sweating on the tennis courts or using your own equipment at home, wearing something that moves with you and controls your body temperature is important to get the most out of your workout. Fabletics can help you do that. Moisture control, affordability, easy to care-for and fashionable, what more could you want from your idea workout apparel?