Guilherme de Jesus Paulus, or known internationally as Guilherme Paulus, is one of Brazil’s most successful businessmen. He was born in Sao Paulo, Brazil in 1949 and finished his bachelor’s degree in business administration at the age of 20. He then took an internship in IBM. Meeting a former local government official named Carlos Vicente Cerchiari, Paulis started to think about expanding the tourism in Brazil. With Mr. Cerchiari backing up the funds and with Mr. Paulus acting as the CEO, the tour company was known as Operadora e Agencia de Viagens CVC Tour Ltda was born.
Paulus opened the first CVC store in the streets of Santo Andre, where a movie theater is nearby. Because of this, the then-new company caught the attention of a lot of movie-goers. Believing that Brazil’s tourism is a market that will boom in the future, Guilherme Paulus worked hard to make the first store success. In no time, a lot of CVC stores has been opened across Brazil inside the large retail malls. This move is effective since malls are very accessible to people and prospect customers. A few years later in 2013, CVC is now the biggest tourism company in Brazil and the whole Latin America and is able to get more than $5.2 billion of sales per year. Its branches are now around 1,200 and the employee base is now more than 3,000. Check out Guilherme Paulus on videos.band
Other Ventures After CVC
When CVC boosted Brazil’s tourism, there is a lot of needs that founded demand on air travel and hotel facilities. That’s what Guilherme Paulus set his eyes next. He started a new company named GJP Hotel & Resorts in 2005. Since then, GJP has grown into 3,000 rooms within 14 hotels where 5,000 workers are being employed. GJP hotels are built all around Brazil which includes places in Rio de Janeiro, Sao Paulo, Maceio, Salvador, and Recife.
Guilherme Paulus purchased Webjet in 2006 for the purpose of making it one of the biggest airlines to accommodate the country’s booming tourism needs. He did his best to improve Webjet which, at the time, has only one airplane. By the time he sold the company to Gol Linhas Aereas Inteligentes SA, Webjet has 20 airplanes that operate in the country and is the third biggest airline.
Paulus has dedicated his career in making Brazil one of the best tourism destination in the world. When asked why he invests in his beloved country, his answer is because of the people, his long-time advisers, and his employees who helped him with his endeavors throughout the years.
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