Luiz Carlos Trabuco Cappi: Managing Bradesco Bank

Bradesco Bank, established in 1943, is one of the largest banks in Brazil. The financial institution was founded in the city of Marilla, but they had to move out and transfer to the city of Sao Paolo because of better opportunities found in the town. They have been enjoying the distinction of being the leading bank in the country for so many decades, but it halted after the merging of Banco Itau and Unibanco. Today, Bradesco Bank has more than 5,000 branches worldwide, offering different services that help entrepreneurs and private citizens alike.

Recently, Bradesco Bank named Luiz Carlos Trabuco Cappi as their chief executive officer, and the board of directors voted for the Marilla native because they believe that he can restore the company back to its state when it was still the leading financial institution in the country.

Read more: Bradesco to choose board member as new president, says Trabuco

Luiz Carlos Trabuco Cappi, being born in the city of Marilla, saw how Bradesco Bank managed to transform from a small bank to a competitive financial institution which has supported so many industries owned by Brazilians for decades. One of the reasons why they tremendously grew in such a short period is because they are emphasizing excellent customer service. They are doing everything that they can to satisfy what their customers wanted, and Bradesco Bank is very good in doing business with their customers and clients. Their services can be compared to some of the leading banks around the globe, and the world-class treatment that they provide to everyone who is using their services should also be highlighted. Bradesco Bank aimed to teach Brazilians on how to manage their finances, and as a result, Bradesco Bank became the first financial institution in the country which allowed children and teenagers to open their bank accounts. They knew that teaching the children how to save money at a very young age would help them manage their finances in the future. Bradesco Bank developed a customer-centric approach in their business, and the people of Brazil admired the company for doing something that would satisfy their needs. Bradesco Bank was voted as one of the most reliable institutions in the country, and they managed to transform the financial industry in Brazil. However, the merging of Banco Itau and Unibanco resulted to Bradesco Bank’s fallback, and from being in the first place, they went down to the third spot. Luiz Carlos Trabuco Cappi is tasked to bring back the company to its former state, and he said that he would do everything that he can to return Bradesco Bank to the top.

Luiz Carlos Trabuco Cappi grew up in the city of Marilla, and after witnessing how Bradesco Bank is treating its customers nicely, he dreamed of working for the company someday. He is a graduate of the Faculty of Philosophy, Sciences, and Letters and the Foundation School of Sociology and Politics, and he received a degree in Socio-Psychology after he graduated from the said university. When he turned 17 years old, he decided to try out his luck and applied for a job at Bradesco. He was hired, and he was given the task to become one of the bank’s clerks. Luiz Carlos Trabuco Cappi would be working for the company for the next 40 years, and he has been promoted several times until he was chosen to become the CEO.

One of the recent moves from Luiz Carlos Trabuco Cappi is the billion-dollar purchase of HSBC Brazil, and after the deal was signed, the stock prices of Bradesco Bank went up. It is a clear manifestation that his decision is affecting the company positively, and many are hoping that he succeeds in his mission.

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