Social Media Aids The Rise Of JD.com Billionaire Richard Liu Qiangdong

The rising stature of JD.com entrepreneur Richard Liu Qiangdong, oft4en referred to simply as Richard Liu has been aided by a partnership with the WeChat social media platform. The entrepreneur founded JD.com online retail brand for computer parts in 2004 following the SARS outbreak in China and has since seen his company floated on the U.S. stock exchange. Richard Liu has shown an unerring ability to adapt, change, and evolve to the changing business world over the last two decades since deciding to launch his career as an entrepreneur.

Richard Liu Qiangdong began life with an unremarkable but successful childhood in Chinese town of Suqian before heading to college to learn more about his passion for computer coding. In the late 1990s, Richard Liu began his career with the successful health products and supplement manufacturer and retailer, Japan Life, for whom he served as director of computers and business. By 1998, the lure of the entrepreneurial sector was too much for Qiangdong to ignore and resulted in his first retail store opening in the Chinese Silicon Valley of Zhongguanchun Industrial Park in Beijing.

Always willing to move with the times, Richard Liu Qiangdong found his burgeoning business crippled in 2003 by the devastating SARS outbreak which ravaged China. The entrepreneur had already seen the drawbacks of operating his business through physical locations before the medical outbreak prompted him to close all his physical stores and focus solely on the Online retail sector through JD.com.

Richard Liu Qiangdong has always understood the power of social media and partnered JD.com with the group by allowing the messaging and payment app to purchase around 15 percent of his computer parts company. The cost of a 15 percent stake in the brand was $215 million for WeChat just a decade after the last physical retail store was closed by Richard Liu. WeChat has become an important partner for JD.com and Richard Liu with part of the partnership deal allowing the computer parts brand a huge marketing boost to the more than one billion WeChat users each month.

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